Marketing vs. Advertising
A friend of mine reached out the other day toย talk marketing. She’s noticed that businesses in her industry don’t know how to market to their customers. “All they do is
Welcome to Illustrated Designs Blog
We hope to inspire, educate, all people through design. We are dedicated to telling and sharing excellence and inspiring generations to come. We hope you enjoy!
The Rule of 7
In marketing, The Rule of 7 states that it takes an average of 7 interactions with a brand before a purchase takes place. As a result, time, patience, and
TMI
TMI Too much information in your marketing content has the same effect as sharing too much personal information. People will step back and tune it out! Effective marketing focuses
What Is a Marketing Plan?
What IS a marketing plan? Good question! Here are the 6 steps to creating a marketing plan: Research Set SMART Goals Learn about your Ideal Target Markets Determine marketing
Logo Makeover
What does your logo say about you? 3 reasons why logos are the foundation of brand identity: They are the first thing people see on a website, packaging, and
Marketing Disaster Plan
Do you have a marketing disaster plan? Many businesses have social media posts, email newsletters, and mailers scheduled to send out in advance. But what happens when disaster strikes
Top 10 Personal Lessons from 2020
Top 10 Personal Lessons from 2020 Prioritize physical and mental health. Ask for help when you need it. Growing pains are real but worth it. Your journey is your
2020 Marketing Lessons
My top 5 marketing lessons learned from 2020: Treat all transactions like human-to-human interactions If you’re a small business targeting the local customer, make sure your messaging lets people
Color
And 2021’s Color of the Year is… Today we discuss color. How did you choose your brand’s current colors? It’s not typically an easy decision. Deliberate color selection is
The “LIKE Trap” ๐๐ผ
Are you posting on social media just for the “likes ๐๐ผ?” Don’t be fooled. You can’t always measure a post’s success by the number of likes it gets. What