Welcome to Illustrated Designs Blog

We hope to inspire, educate, all people through design. We are dedicated to telling and sharing excellence and inspiring generations to come. We hope you enjoy!

The 80/20 Rule

The 80/20 Rule

  Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts

B2B Marketing on a Budget

B2B Marketing on a Budget

  B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has

Simplicity

Simplicity

  Keep it simple… Not as easy as it sounds when it comes to your marketing! Put yourself in your audience’s shoes. Is your marketing message short, sweet, and organized,

Segmenting Target Audiences

Segmenting Target Audiences

  If you’re selling to everyone, you’re selling to no one. Have you identified your overall target audience? Have you segmented your audience into groups or categories? Most likely, your

The Power of Words!

The Power of Words!

  Word choice and messaging are crucial parts of your marketing. Words create an emotive response Words can be interpreted differently by different people Words can help with your SEO

Keeping in Touch With Your Clients

Keeping in Touch With Your Clients

  When was the last time you called a client just to check in? In this week’s Marketing Motivation, we dive into the impact of non-sales calls! A call, email,

Marketing Teams

Marketing Teams

  Who is on your marketing team?? Everyone! Every business interaction presents an opportunity to make a lasting impression. People who market your brand include: Receptionists Sales Reps Billing Department

New Consumer Habits

New Consumer Habits

  2020 has been a year of CHANGE! Just like you’ve had to adapt your business practices, your consumers have changed their habits, as well. What are you doing to

Developing Content

Developing Content

  Developing content is not the first step to developing an effective marketing plan, but that’s where a lot of people start. Before you start creating content, start by: Defining

Human to Human Marketing

Human to Human Marketing

  One of the latest marketing trends we’ve seen is a shift back to human to human marketing. H2H marketing: addresses how a product/service meets the consumer’s needs appeals to