Welcome to Illustrated Designs Blog

Video Marketing

Should your small business use video in your marketing mix? YES! Video is great for: Product demonstrations Educating your audience Increasing engagement Building trust Announcements and news How do

The 80/2020 Rule?

How have you pivoted your marketing efforts in 2020? No one could have predicted the events of 2020. As a result, most businesses have had to rework their marketing

The 80/20 Rule

Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts

B2B Marketing on a Budget

B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has

Simplicity

Keep it simple… Not as easy as it sounds when it comes to your marketing! Put yourself in your audience’s shoes. Is your marketing message short, sweet, and organized,

Segmenting Target Audiences

If you’re selling to everyone, you’re selling to no one. Have you identified your overall target audience? Have you segmented your audience into groups or categories? Most likely, your

The Power of Words!

Word choice and messaging are crucial parts of your marketing. Words create an emotive response Words can be interpreted differently by different people Words can help with your SEO

Keeping in Touch With Your Clients

When was the last time you called a client just to check in? In this week’s Marketing Motivation, we dive into the impact of non-sales calls! A call, email,

Marketing Teams

Who is on your marketing team?? Everyone! Every business interaction presents an opportunity to make a lasting impression. People who market your brand include: Receptionists Sales Reps Billing Department

New Consumer Habits

2020 has been a year of CHANGE! Just like you’ve had to adapt your business practices, your consumers have changed their habits, as well. What are you doing to