Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Illustrated Designs Marketing, Displays, Exhibits in Philadelphia ## Sitemaps - [XML Sitemap](https://illustrateddesigns.net/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Target Fixation!](https://illustrateddesigns.net/target-fixation/) - Focusing on the end goal, and not the potholes along the way allows you to concentrate on what really matters. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event décor, printed materials, 3-D displays, and more.Contact:info@illustrateddesigns.net - [SMART Goals](https://illustrateddesigns.net/smart-goals-2/) - SMART Goals On today's Monday Marketing Motivation we discuss Sunday drives 🚙 & setting S.M.A.R.T. Goals. You won't want to miss it! We've also created a workbook to help you get started setting S.M.A.R.T. goals. Click here ➡️ to get your FREE copy. Illustrated Designs, Inc. has been at the forefront of the - [Target 🎯  Audience](https://illustrateddesigns.net/target-🎯-audience/) - Target 🎯 Audience I confess—I've also made one of the biggest marketing mistakes that I see small business owners making—not knowing my Target 🎯 Audience. Find out how to speak to your audience's needs in today's Monday Marketing Motivation. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ - [🙈 Don't watch this video](https://illustrateddesigns.net/🙈-dont-watch-this-video/) - 🙈 Don't watch this video if you have unlimited time and money to market your business. On today's Monday Marketing Motivation, find out how to narrow down your marketing channel options. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design - [Mapping 🗺 Customer Journeys 🛣](https://illustrateddesigns.net/mapping-🗺-customer-journeys-🛣/) - Mapping 🗺 Customer Journeys 🛣 Learn the stages your customers go through before making a purchase on today's Monday Marketing Motivation. Subscribe to Marketing Morsels here ➡️ https://bit.ly/3GaeLsq Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event - [🙊 Don't miss this week's Monday Marketing Motivation](https://illustrateddesigns.net/🙊-dont-miss-this-weeks-monday-marketing-motivation/) - 🙊 Don’t miss this week’s Monday Marketing Motivation as we review the main components of any good marketing plan, say thanks to you, announce some changes, and share a gift you can use now! Want to avoid the 10 most common marketing mistakes? Get your Free resource here ➡️ https://bit.ly/3GaeLsq Illustrated Designs, - [Small Business Marketing Plans 📊 📈](https://illustrateddesigns.net/small-business-marketing-plans-📊-📈/) - [su_spacer] Small Business Marketing Plans 📊 📈 What's working? What needs improvement? We will cover these questions and more over the next couple of weeks. Today, our focus is what a marketing plan is and why your small business should have one. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry - [Illustrated Designs was selected to attend the Tuck Executive and Google Digital Excellence Program](https://illustrateddesigns.net/illustrated-designs-was-selected-to-attend-the-tuck-executive-and-google-digital-excellence-program/) - 2019 Reflections, Celebrations, and Growth 2019 was an incredible year of growth for us at Illustrated Designs. With 25% sales gains over 2018, we are grateful to have worked with many returning clients as well as welcomed quite a few new ones. We attribute our success to both our creative team and the time we - [Marketing Plan Step 1️⃣](https://illustrateddesigns.net/marketing-plan-step-1️⃣/) - [su_spacer] Marketing Plan Step 1️⃣ What's the first step you should be taking when creating a Marketing Plan for your small business? Find out in today's Monday Marketing Motivation. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops - [Marketing with Supply Chain Issues ⛓](https://illustrateddesigns.net/marketing-with-supply-chain-issues/) - [su_spacer] Marketing with Supply Chain Issues ⛓ What does this mean for you and your small business efforts? Listen to today's Monday Marketing Motivation for 4 tips to keep your marketing efforts on the right track. 🛤 You can sign up for our newsletter here: https://forms.gle/Ls8AbubjT8TseoaY8 [su_spacer] Illustrated Designs, Inc. has been at the forefront - [Call to Action (CTAs) 🎬](https://illustrateddesigns.net/call-to-action/) -  [su_spacer] Call to Action (CTAs) 🎬 Do you need help creating CTAs and keeping your customers' goals focused? Don't miss today's Monday Marketing Motivation! [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event décor, printed materials, - [Buyer Roles 💸 💳](https://illustrateddesigns.net/buyer-roles-💸-💳/) - [su_spacer] Buyer Roles 💸 💳 Learn about the 6️⃣ buying roles and how they fit into your marketing plan on today's Monday Marketing Motivation. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event décor, printed materials, 3-D - [Internal Marketing = Employee Retention 🙍🏻‍♂️ 🙍🏽 🙍🏼‍♀️](https://illustrateddesigns.net/internal-marketing-employee-retention/) - [su_spacer] Internal Marketing = Employee Retention 🙍🏻‍♂️ 🙍🏽 🙍🏼‍♀️ Find out how internal marketing's purpose is changing on today's Monday Marketing Motivation. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event décor, printed materials, 3-D displays, and - [8️⃣ Ways to Use QR Codes](https://illustrateddesigns.net/8️⃣-ways-to-use-qr-codes/) - [su_spacer] 8️⃣ Ways to Use QR Codes Today's Monday Marketing Motivation is full of great ideas! 💡 Listen in and learn 8️⃣ ways you can use QR codes in your marketing strategy. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design - [Print marketing & QR codes](https://illustrateddesigns.net/print-marketing-qr-codes/) - [su_spacer] Print marketing & QR codes Don't miss today's Monday Marketing Motivation and learn how you can think outside the box 📦 and lead your audience on a journey. 🛣 [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops - [Are you memorable? 📸](https://illustrateddesigns.net/are-you-memorable-📸/) - [su_spacer] Are you memorable? 📸 Watch today's Monday Marketing Motivation to learn how consistency in your marketing strategy can help you be memorable to your customers. 📬 📘 📧 [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops - [Memorable Commercials?](https://illustrateddesigns.net/memorable-commercials/) - [su_spacer] Memorable Commercials? Funny 🤪 entertaining 🎥 and emotional 😭 🥰 😊 commercials are always remembered! Watch today's Monday Marketing Motivation to learn more about why one of our favorite commercials is still remembered 25 years after it aired. ⏳ [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for - [How to Legally Use Images](https://illustrateddesigns.net/how-to-legally-use-images/) - [su_spacer] How to Legally Use Images Don't miss today's Monday Marketing Motivation to find out three ways to make sure you are using images 📸 legally! 👮🏼‍♀️ [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event - [Why should you consider inclusion?](https://illustrateddesigns.net/why-should-you-consider-inclusion/) - [su_spacer] Why should you consider inclusion? Watch today's Monday Marketing Motivation to find out what Rhianna can teach us about marketing inclusion. 🎶 🎸 🎹 [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event décor, printed - [The "Social" part of Social Media!](https://illustrateddesigns.net/the-social-part-of-social-media/) - [su_spacer] The "Social" part of Social Media! Make sure to watch today's Monday's Marketing Motivation video for tips on the balancing ⚖️ act between sharing just enough and oversharing with your target 🎯 audience. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, - [What Motivates You?](https://illustrateddesigns.net/what-motivates-you/) -  [su_spacer] Twizzlers & Human Behavior Where do you get your motivation to keep on going? 🏃🏻‍♂️ 🏋🏾‍♀️ What's your passion ❤️‍🔥, motivation 🏊🏼‍♀️, and your why❓ [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event - [Twizzlers & Consumer Behavior](https://illustrateddesigns.net/twizzlers-and-consumer-behavior/) - [su_spacer] Twizzlers & Human Behavior Why is it important to know when customers buy your products? Watch this week's Monday Marketing Motivation to find out why consumer buying habits and decisions are important! 🎁 🚙 🍫 [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ - [Outsource or Hire Creatives?](https://illustrateddesigns.net/outsource-or-hire-creatives/) - [su_spacer] Outsource or Hire Creatives? Creating your own graphics today is much easier and cheaper than it used to be but, maybe it's time for you to delegate it to someone else! Watch today's Monday's Marketing Motivation to find our 5 reasons to outsource your marketing. 👉 🎨 🖼 [su_spacer] Illustrated Designs, Inc. has - [Fluffernutter and Marketing? Are they REALLY connected? 🥜 🍞 🥰](https://illustrateddesigns.net/fluffernutter-and-marketing-are-they-really-connected-🥜-🍞-🥰/) - [su_spacer]Fluffernutter and Marketing? Are they REALLY connected? 🥜 🍞 🥰You bet! Watch today's Monday Marketing Motivation to learn how emotions drive buying decisions. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event décor, printed materials, 3-D displays, and more. - [Tips for Organizing Marketing Assets!](https://illustrateddesigns.net/tips-for-organizing-marketing-assets/) - [su_spacer]Tips for Organizing Marketing Assets!4 Tips to Keep Digital Files in Order 📂 🗳 💿 1️⃣ Map out your digital file hierarchy2️⃣ Name your assets with searchable terms3️⃣ What to do before you download files4️⃣ How to make sure you're using the correct version of a file [su_spacer] Illustrated Designs, Inc. has been at the forefront of - [Are you leaving 💵 on the table?](https://illustrateddesigns.net/simplify-simplify-simplify/) - [su_spacer] Simplify! Simplify! Simplify! Does your website suffer from abandoned carts 🛒 and high bounce rates? Listen and learn how to increase sales by improving the user experience. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event - [Are you leaving 💵 on the table?](https://illustrateddesigns.net/are-you-leaving-money-on-the-table/) - [su_spacer] Are you leaving on the table? Here are the next two tips to have an amazing fall event season. 1️⃣ Now is the time to take a look at your exhibit booth and the materials you will be sending your leads home with. 2️⃣ Booth staffing is crucial. Face-to-face first interactions make stronger, - [Want to Increase Your Trade Show ROI?](https://illustrateddesigns.net/trade-show-roi/) - [su_spacer] Are you missing a big opportunity to increase your trade show ROI? 💰 ⏰ 🇺🇸 😎 Here are two steps to help you prepare for the fall trade show season. Do your research before you decide which event to invest time and money in. Plan on how you're going to - [Event Marketing is Back!](https://illustrateddesigns.net/event-marketing/) - [su_spacer] Here are 7 things to consider before your next event: Audience attending Event goals How you'll track success Booth and marketing materials Pre-event marketing Action plan during event Post-event follow-up plan [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative - [Support Local](https://illustrateddesigns.net/support-local/) - [su_spacer] Get ready to say "HELLO AGAIN" to your local customers! [su_spacer] As we all become more comfortable doing business face to face again, be prepared to see a drop in your online sales and an uptick in in-person engagement. Keep your marketing strategy going strong online and offline to stay connected to both communities. - [$$$ Saving Tip](https://illustrateddesigns.net/money-saving-tip/) - Before you hire the wrong creative team... [su_spacer] Ask to see their portfolio Learn about their client on-boarding process Discover how they'll set your project up for success Listen for questions like: Tell me about your company's strengths? What makes your brand unique? Who are your biggest competitors? How do you differentiate? How does this - [Overcoming the Overwhelm](https://illustrateddesigns.net/overcoming-the-overwhelm/) - [su_spacer] What happens when you feel overwhelmed? Do you freeze? Shut down? Start lots of things without finishing anything? Find ways to stay busy? Ignore your problems? [su_spacer] You're not alone! We all feel overwhelmed from time to time. For many business owners, marketing their business is one of those things that they don't have the - [Chasing Trends](https://illustrateddesigns.net/chasing-trends/) - [su_spacer] Instead of chasing after ever changing trends, focus your marketing efforts on following your audience! Make changes here and there to better reach your audience, but don't get burned out trying to implement every new thing that comes along. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ - [Personalized Videos](https://illustrateddesigns.net/personalized-videos/) - [su_spacer] Cut through the clutter with personalized videos! [su_spacer] "Loom" is a video recording tool I like to use when creating personal video messages for potential clients and professional connections. Which apps, websites, or resources do you use to create video content? I'd love to hear your recommendations and reviews. [su_spacer] Illustrated Designs, Inc. has - [White Space](https://illustrateddesigns.net/white-space/) - [su_spacer] Leave room for a little white space in your marketing materials! [su_spacer] White space can: Enhance readability Add a sense of luxury Create interest Improve comprehension Comment with your marketing questions! You just might inspire my next marketing motivation video. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. - [Public Speaking](https://illustrateddesigns.net/public-speaking/) - [su_spacer] Benefits of engaging in public speaking events on behalf of your business: generate leads position yourself as an industry expert produce referrals grow brand / name recognition build your know, like, and trust factor build relationship with strategic partners create authentic content for other marketing channels Join me as I step out of my - [Conversational Content](https://illustrateddesigns.net/conversational-content/) - [su_spacer] Conversational marketing is TRENDING! Consumers want to purchase from a brand that is authentic, relatable, and communicates in a way that resembles regular conversation. Conversational marketing content needs to: inform about products and services provide helpful and relevant information tell your brand's story and mission appeal to the correct target audience Illustrated Designs, Inc. - [One Year Stronger](https://illustrateddesigns.net/one-year-stronger/) - [su_spacer] Can you believe it's been one year since the COVID-19 pandemic hit, and life as we know it was turned upside down? I wanted to take this time to reflect on all of the lessons I've learned, both personally and professionally, over the last 12 months. Here are a few takeaways I've noted over - [Hybrid Events](https://illustrateddesigns.net/hybrid-events/) - [su_spacer] Virtual events have modernized and improved the live event experience. Benefits of hybrid events: appeals to a larger audience removes travel as an obstacle for attending allows people who are unwell or busy to participate shares recorded break out sessions with attendees boosts engagement and promotion on social media Illustrated Designs, Inc. has - [Marketing vs. Advertising](https://illustrateddesigns.net/marketing-vs-advertising/) - [su_spacer] A friend of mine reached out the other day to talk marketing. She's noticed that businesses in her industry don't know how to market to their customers. "All they do is ADVERTISE!" That conversation inspired this week's Monday Marketing Motivation video. Check it out to learn the difference between advertising and marketing AND reasons why - [The Rule of 7](https://illustrateddesigns.net/the-rule-of-7/) - In marketing, The Rule of 7 states that it takes an average of 7 interactions with a brand before a purchase takes place. As a result, time, patience, and persistence are 3 of the most important ingredients of a successful marketing campaign. Marketing is all about: Making connections Building relationships Educating your audience - [TMI](https://illustrateddesigns.net/tmi/) - TMI Too much information in your marketing content has the same effect as sharing too much personal information. People will step back and tune it out! Effective marketing focuses on a clear message, content-driven design, and a minimal number of elements. Focus on what matters! Illustrated Designs, Inc. has been at the forefront - [What Is a Marketing Plan?](https://illustrateddesigns.net/marketing-plan/) - What IS a marketing plan? Good question! Here are the 6 steps to creating a marketing plan: Research Set SMART Goals Learn about your Ideal Target Markets Determine marketing channelsCreate compelling content Track your efforts Interested in joining our 30 Day Marketing Challenge? Click here! Illustrated Designs, Inc. has been at the forefront of - [Logo Makeover](https://illustrateddesigns.net/logo-makeover/) - What does your logo say about you? 3 reasons why logos are the foundation of brand identity: They are the first thing people see on a website, packaging, and marketing materials. They provide a consistent impression for your customers to remember. They work on an emotional level. Questions to ask yourself about your logo: - [Marketing Disaster Plan](https://illustrateddesigns.net/marketing-disaster-plan/) - Do you have a marketing disaster plan? Many businesses have social media posts, email newsletters, and mailers scheduled to send out in advance. But what happens when disaster strikes and your marketing message could now be interpreted as harmful, insensitive, or irrelevant? Here are 5 things to include in your marketing disaster plan. Establish - [Top 10 Personal Lessons from 2020](https://illustrateddesigns.net/personal-lessons-from-2020/) - Top 10 Personal Lessons from 2020 Prioritize physical and mental health. Ask for help when you need it. Growing pains are real but worth it. Your journey is your own. Don't compare too much. The best time to start something new was yesterday. Celebrate accomplishments. Learn new things to stay sharp. Change the way - [2020 Marketing Lessons](https://illustrateddesigns.net/2020-lessons/) - My top 5 marketing lessons learned from 2020: Treat all transactions like human-to-human interactions If you're a small business targeting the local customer, make sure your messaging lets people know Utilize inclusive and diverse visuals Face-to-Face interactions are so important Have a marketing disaster plan What lessons did you learn this year? Let us - [Color](https://illustrateddesigns.net/color/) - And 2021's Color of the Year is... Today we discuss color. How did you choose your brand's current colors? It's not typically an easy decision. Deliberate color selection is so important for branding and marketing. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, - [The "LIKE Trap" 👍🏼](https://illustrateddesigns.net/the-like-trap/) - Are you posting on social media just for the "likes 👍🏼?" Don't be fooled. You can't always measure a post's success by the number of likes it gets. What are your social media goals? increase brand awareness increase customer value generate leads grow brand as industry leader increase customer satisfaction build/maintain reputation generate sales - [S.M.A.R.T. Goals](https://illustrateddesigns.net/smart-goals/) - Instead of setting New Year's Resolutions, consider setting S.M.A.R.T. Goals for your business. S.M.A.R.T. Goals are: Specific Measurable Attainable Relevant Time-Bound Sign up for your FREE DOWNLOADABLE WORKSHEET to take the first step! Click here to get your S.M.A.R.T. Goals worksheet. Illustrated Designs, Inc. has been at the forefront of the marketing industry for - [Vector vs. Raster](https://illustrateddesigns.net/vector-vs-raster/) - What are vector and raster file formats? Rastor images: made of pixels subtle gradation good for photography and digital/web applications look blurry when enlarged slower load speed for websites Vector images: made of lines and points scalable ideal for print maintain sharpness, regardless of size used for logos, illustrations, technical drawings, print Illustrated Designs, - [What are you REALLY selling?](https://illustrateddesigns.net/what-are-you-really-selling/) - Let's get nostalgic for a moment. Christmas tree farms don't just sell trees. They create memories that last a lifetime! Think deeper about what you're selling. Do your products or services provide peace of mind, joy, or rich tradition? When you connect with your products or services on a deeper level, your audience will, too. - [Print Catalogs](https://illustrateddesigns.net/print-catalogs/) - Who else remembers the Sears Wish Book?? Catalogs like these were successful back in the 70's and 80's AND are still effective marketing tools today! Major retailers and e-commerce sites are still mailing catalogs. Have you considered leveraging print catalogs as part of your modern marketing strategy? Illustrated Designs, Inc. has been at the - [Google My Business](https://illustrateddesigns.net/google-my-business/) - Have you claimed your FREE Google My Business listing? A Google My Business listing allows you to: Appear on local Google searches Provide your customers with information about your business easily Publicly display customer reviews Share your brand's website and social media links Answer customer questions Illustrated Designs, Inc. has been at the forefront - [Learning from Political Campaigns](https://illustrateddesigns.net/learning-from-political-campaigns/) - Yes, we get tired of seeing political ads too! But we can learn quite a bit from them to improve our own marketing. Campaigns are experts at: Reaching their target markets through messaging & placement Knowing what makes them different from their opposition Keeping it simple! Face-to-Face interactions to build stronger relationships Being prepared - [Product Placement](https://illustrateddesigns.net/product-placement-2/) - The 4 P's of Marketing: Product Price Place Promotion Most companies sell their products in multiple places. Have you considered selling your products on Amazon? If you can't beat 'em, join 'em! Instead of viewing Amazon as a competitor, market your products alongside other small businesses, medium businesses, and even large, household brands. Illustrated - [Mistakes Happen!](https://illustrateddesigns.net/mistakes-happen/) - Mistakes are inevitable. Even though making a mistake can feel like the end of the world, people tend to remember how you deal with your mistakes more than the mistake itself. Even large companies like Ikea have marketing blunders every now and then. Check out this video to find out more! Illustrated Designs, Inc. has - [I HATE Marketing Myself! (Part 2)](https://illustrateddesigns.net/i-hate-marketing-myself-part-2/) - A few legitimate reasons business owners struggle with marketing: A fear of the unknown Failure to pinpoint how their business is unique A lack of understanding the target audience Feeling overwhelmed by the number of marketing channels Unsure which products/services to focus on Not knowing where to begin Marketing yourself is unnatural for most people. - [I HATE Marketing Myself!](https://illustrateddesigns.net/i-hate-marketing-myself/) - Are you in the same boat? Do you HATE marketing yourself? It can be hard to put all of your plans, hopes, and dreams out there for everyone else to judge. What if we fail? In this video, I share a simple exercise to help you work through some of this self-doubt we all deal - [Vision](https://illustrateddesigns.net/vision/) - If you're like me, it can be hard to think big picture and set long term goals for your own business. But, it's oh, so important! Do you have a clear vision for you business? Goal setting is one of the first steps to drawing up an effective marketing plan. Illustrated Designs, Inc. has - [Mindset](https://illustrateddesigns.net/mindset/) - Effective marketing starts with a positive mindset! So, how positive has your self-talk been lately? This Marketing Motivation reveals a few tips to improve your mindset & self-talk as a business owner. Tell us in the comments: How has your mindset been effected this year? Illustrated Designs, Inc. has been at the forefront of the - [Video Marketing](https://illustrateddesigns.net/video-marketing/) - Should your small business use video in your marketing mix? YES! Video is great for: Product demonstrations Educating your audience Increasing engagement Building trust Announcements and news How do you use video marketing for your brand? Tell us in the comments! Illustrated Designs, Inc. has been at the forefront of the marketing industry for - [The 80/2020 Rule?](https://illustrateddesigns.net/the-80-2020-rule/) - How have you pivoted your marketing efforts in 2020? No one could have predicted the events of 2020. As a result, most businesses have had to rework their marketing plans to adapt to new consumer behavior, delayed supply chains, and economic downturn. Business might be challenging right now, but it's not impossible. Check out - [The 80/20 Rule](https://illustrateddesigns.net/the-80-20-rule/) - Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever - [B2B Marketing on a Budget](https://illustrateddesigns.net/b2b-marketing-on-a-budget/) - B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has been cut? Create a plan! When crafting your marketing plan: Research the companies you want to work with Find the specific person within a company - [Simplicity](https://illustrateddesigns.net/simplicity/) - Keep it simple... Not as easy as it sounds when it comes to your marketing! Put yourself in your audience's shoes. Is your marketing message short, sweet, and organized, or is it complicated and confusing? Comment with your successes (or failures) with simplifying your marketing message! Illustrated Designs, Inc. has been at the forefront - [Segmenting Target Audiences](https://illustrateddesigns.net/segmenting-target-audiences/) - If you're selling to everyone, you're selling to no one. Have you identified your overall target audience? Have you segmented your audience into groups or categories? Most likely, your product or service will benefit people in different stages of life, in different places, and with different preferences. As a result, there isn't always a - [The Power of Words!](https://illustrateddesigns.net/power-of-words/) - Word choice and messaging are crucial parts of your marketing. Words create an emotive response Words can be interpreted differently by different people Words can help with your SEO ranking Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops - [Keeping in Touch With Your Clients](https://illustrateddesigns.net/keeping-in-touch-with-your-clients/) - When was the last time you called a client just to check in? In this week's Marketing Motivation, we dive into the impact of non-sales calls! A call, email, or text can go a long way. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to - [Marketing Teams](https://illustrateddesigns.net/marketing-teams/) - Who is on your marketing team?? Everyone! Every business interaction presents an opportunity to make a lasting impression. People who market your brand include: Receptionists Sales Reps Billing Department Janitors Clients Vendors Friends Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative - [New Consumer Habits](https://illustrateddesigns.net/new-consumer-habits/) - 2020 has been a year of CHANGE! Just like you've had to adapt your business practices, your consumers have changed their habits, as well. What are you doing to remain in touch with your costumers? Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, - [Developing Content](https://illustrateddesigns.net/developing-content/) - Developing content is not the first step to developing an effective marketing plan, but that's where a lot of people start. Before you start creating content, start by: Defining who you are as a company Pinpointing your goals Identifying your target audience Deciding on marketing channels Now you're ready to start developing your marketing - [Human to Human Marketing](https://illustrateddesigns.net/human-to-human-marketing/) - One of the latest marketing trends we've seen is a shift back to human to human marketing. H2H marketing: addresses how a product/service meets the consumer's needs appeals to the consumer's emotions and humanity reflects your brand's personality builds genuine relationships with your audience emphasizes authenticity Illustrated Designs, Inc. has been at the forefront - [Multi-Channel Marketing](https://illustrateddesigns.net/multi-channel-marketing/) - The only thing that's constant is change. Multi-channel marketing allows you to reach your audience even when your clients' communication habits change. A few different marketing channels to consider for your brand: Social media marketing Email campaign Direct mail marketing Phone call follow-up Illustrated Designs, Inc. has been at the forefront of the marketing - [Product Placement](https://illustrateddesigns.net/product-placement/) - Amazon is the business giant of our time. Have you considered placing your product on Amazon? Placing your products on Amazon will: Help customers find your products through searching Allow your small to medium business sell alongside large household brands Connect you with the 300 million Amazon customers (and counting) Make your brand more ## Pages - [Home NEW](https://illustrateddesigns.net/) - Strategic marketing and brand messaging for service businesses and nonprofits ready to grow with clarity and confidence. StoryBrand Certified. - [Enroll Now](https://illustrateddesigns.net/enroll-now/) - Create a Clear Path to Effective Marketing Join the Small Group Marketing Class and embark on a collaborative journey to elevate your business and marketing strategies. First Name Last Name Email Phone Company Enroll Now Space is limited It’s time to leave marketing doubts behind and embrace your new path to business growth. - [Contact](https://illustrateddesigns.net/contact/) - Contact Us Call: (610) 847-2058Email: info@illustrateddesigns.netSchedule a 30-minute call or Zoom meeting below. - [Fabrication & Printing](https://illustrateddesigns.net/fabrication-printing/) - You dream big! Start planning your most memorable trade show, corporate meeting, product launch, or grand opening–when the impression you want to make is larger than life, we’ll build the displays to match it. SCHEDULE A CALL We build the displays to match. Our team’s dimensional artist fabricates sculptures, giant props and product replicas, dimensional - [About Us](https://illustrateddesigns.net/about-us/) - Love cookies, but not cookie cutter solutions? Us too! The results you desire can’t be achieved with cookie-cutter templates or plug-and-play solutions. They require designs and strategies as unique and unforgettable as you are, so everything we create is customized specifically for you and the connection you want to establish with your audience. Hi Tracey - [Design](https://illustrateddesigns.net/design/) - Bring Your Marketing Materials to Life SCHEDULE A CALL It's a Journey As humans, we gravitate toward ease and order, so in addition to choosing a “less is more” design aesthetic, our creative team focuses on your customer’s journey. This journey starts by setting the mood using strategically selected fonts and colors and continues with - [Marketing](https://illustrateddesigns.net/marketing/) - Your Marketing Team Growing businesses frequently find themselves with sporadic and varied creative needs. But, hiring an in-house creative department is time-consuming and expensive.Need us for a one-time project or an ongoing campaign? We have marketing experts ready to support your growth. SCHEDULE A CALL Imagine... The benefits of a team of creative professionals focused - [Privacy Policy](https://illustrateddesigns.net/privacy-policy/) - Privacy Policy This privacy notice discloses the privacy practices for IllustratedDesigns.net. This privacy notice applies solely to information collected by this website. It will notify you of the following:What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.What choices are available to you ## Landing Pages - [You're all set](https://illustrateddesigns.net/elementor-landing-page-21590/) - You're all set! Check your email for the zoom Link **mark your calendar, this webinar will not be recorded** Days Hours Minutes Seconds Sorry this webinar is over. Please email info@illustrateddesigns.net for our webinar schedule - [Keynote - 7 steps [Webinar]](https://illustrateddesigns.net/capture-the-attention-of-your-audience-webinar/) - Learn how to nail your marketing so your business will grow Thursday, October 17th | 12 pm | Zoom REGISTER NOW Are you wasting money on marketing? Are your sales flat, even with an increased ad budget?Are your competitors snatching up all your business? Have you dropped a ton of money on a website that’s not getting you - [Marketing Summer School](https://illustrateddesigns.net/small-business-summer-school/) - Create a Clear Path to Effective Marketing Join the Small Group Marketing Class and embark on a collaborative journey to elevate your business and marketing strategies. ENROLL NOW ✓Harness collective wisdom ✓Boost business growth ✓Create impactful marketing Overcome the marketing strategy roadblock Crafting an effective marketing strategy can be a daunting task, especially when you’re ## Case Studies - [Giant Cereal Bowl Display](https://illustrateddesigns.net/case_studies/giant-cereal-bowl-display/) - What would a marketing event be without a giant cereal bowl? Hargrove, LLC is an event production agency that specializes in live, hybrid, and virtual events. Their events are known for their jaw-dropping displays, designs, and effects. Illustrated Designs first came in contact with Hargrove at the 2019 WBENC Conference in Baltimore. After sharing our - [Skin Care Product Replica](https://illustrateddesigns.net/case_studies/skin-care-product-replica/) - Hargrove, LLC is an event production agency that specializes in live, hybrid, and virtual events. Their events are known for their jaw-dropping displays, designs, and effects. We have partnered with Hargrove on a number of occasions to help design 3D elements for their exhibits, but this was our first project together. In 2019, Hargrove made - [Portable Trade Show Booth Display](https://illustrateddesigns.net/case_studies/portable-trade-show-booth-display/) - Joiya is a lifestyle brand that provides thoughtfully-crafted products enriched with CBD along with personal wellness content and programming to empower its customers with a sense of balance, focus, and happiness. As they prepared to attend their first conference, Joiya realized early on that they needed quality displays for their booth. One of the keys - [The Porch Facade](https://illustrateddesigns.net/case_studies/the-porch-facade/) - Bradley Caldwell, Inc. (BCI) is a family-owned and operated wholesale distributor. They supply retail centers with Pet, Home, Tools & Fencing, Lawn & Garden, Pond, Wild Bird, Equine, and Livestock products in 16 states throughout the East Coast. They hold 2 private trade shows per year, so their vendors and dealers can meet face to - [Interactive Trade Show Booth](https://illustrateddesigns.net/case_studies/interactive-trade-show-booth/) - Koolbridge Solar, Inc. designs state-of-the-art electrical products that aim to integrate solar energy into homes. With a collaborative partnership built on innovation and vision, Koolbridge and Illustrated Designs, Inc. are committed to creating trade show experiences as relevant and forward-thinking as the products they showcase. Koolbridge needed a trade show display that was as engaging - [Direct Mail & Logo Design](https://illustrateddesigns.net/case_studies/direct-mail-logo-design/) - Penn’s Trail Environmental, LLC (PTE) is an Environmental Consulting Firm offering professional expertise in the fields of soils, geology, wetlands, water resources, and ecological concerns. This company was formed by a group of highly qualified professionals with a broad range of environmental specialties. These dedicated professionals are committed to property owners and purchasers who seek - [Giant Make-Up Product Replicas](https://illustrateddesigns.net/case_studies/giant-make-up-product-replicas-2/) - With a rich 130 year history, Avon empowers women through economic opportunity. New Avon is the leading social selling beauty company in North America with independent sales Representatives across the United States, Puerto Rico, and Canada. In preparation for the 2017 RepFest in Nashville, Avon wanted larger than life replica displays to promote their Drive - [Product Packaging and Design](https://illustrateddesigns.net/case_studies/product-packaging-and-design/) - Client: Golden (Old Fashioned Kitchen) - [Custom Logo Design](https://illustrateddesigns.net/case_studies/custom-logo-design/) - Alison, the founder of Amazing Journey Coaching, uses her work experience in human resources and her training with iPEC, to coach entrepreneurs, business owners, and corporate leaders who are lifelong learners. Her goal is to teach business owners how to run a sustainable business. Alison became familiar with Illustrated Designs at a networking event, and - [Logo and Signage Project](https://illustrateddesigns.net/case_studies/logo-and-signage-project/) - Located in Quakertown, PA, Complete Wellness is a community of practitioners that provide a variety of health and wellness services aimed to promote complete wellness for their clients. When Complete Wellness first formed, they were seeking a logo that embodied their mission and vision. The owners were already familiar with Illustrated Designs as they are - [Print Materials Branding Refresh](https://illustrateddesigns.net/case_studies/print-materials-branding-refresh/) - When we first met with Volpe Enterprises, Inc., they were in need of a branding refresh. Let me back up. Volpe Enterprises, Inc. is a complete home renovation company located in North Wales, PA. When the company was founded back in 1970 by Gary Volpe, they primarily worked on roofs and serviced basic home repairs. - [Style Plus Case Study](https://illustrateddesigns.net/case_studies/style-plus-case-study/) - Ninety million Americans make purchases directly from catalogs each year, and if they’re involved in the world of marching bands, color guard, or dance, there’s a good chance they’re purchasing from StylePLUS. A leading distributor of footwear, flags, gloves, outerwear, uniforms, formal attire and accessories, StylePLUS has made its annual catalog the cornerstone of its - [Museum Interactive Exhibit](https://illustrateddesigns.net/case_studies/museum-interactive-exhibit/) - America on Wheels is a non-profit museum in Allentown, PA dedicated to educating people on the history of automotive transportation. In order to engage a younger audience, America on Wheels wanted to transform one of the museum’s rooms into an interactive garage and restoration center custom scaled for kids 12 and under. They sought out - [Bright Collection of Interactive Displays](https://illustrateddesigns.net/case_studies/bright-collection-of-interactive-displays/) - PECO is the largest electric and natural gas utility in Pennsylvania. The Philadelphia-based subsidiary of the Exelon Corporation takes consumer education and energy efficiency to heart, and sought out Illustrated Designs, Inc. to up the ante on both at the 100+ community events they participate in annually. Charged with the task of creating interactive displays - [3D Snack Food Props](https://illustrateddesigns.net/case_studies/3d-snack-food-props/) - Sometimes we team up with other marketing agencies to help meet the unique needs of their clients. Ignite2X, a full-service brand marketing agency, requested our help with creating two custom displays that would be featured at the Sweets & Snacks Expo in Chicago. These larger than life, self-standing displays were hand sculpted from EPS foam - [Museum Interactive Exhibit](https://illustrateddesigns.net/case_studies/museum-makeover-interactive-garage-and-restoration-center-for-kids/) - America on Wheels is a non-profit museum in Allentown, PA dedicated to educating people on the history of automotive transportation. In order to engage a younger audience, America on Wheels wanted to transform one of the museum’s rooms into an interactive garage and restoration center custom scaled for kids 12 and under. They sought out - [Catalog Layout & Design](https://illustrateddesigns.net/case_studies/custom-prop-design/) - Ninety million Americans make purchases directly from catalogs each year, and if they’re involved in the world of marching bands, color guard, or dance, there’s a good chance they’re purchasing from StylePLUS. A leading distributor of footwear, flags, gloves, outerwear, uniforms, formal attire and accessories, StylePLUS has made its annual catalog the cornerstone of its - [Product Packaging Design](https://illustrateddesigns.net/case_studies/other/) - Golden (Old Fashioned Kitchen) is the premier supplier of blintzes, potato pancakes, and pierogies, as well as the largest supplier of crepe shells in the U.S. You’ve probably seen their products in the frozen food section of your local grocery store. 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