Marketing Disaster Plan
Do you have a marketing disaster plan? Many businesses have social media posts, email newsletters, and mailers scheduled to send out in advance. But what happens when disaster strikes and your marketing message could now be interpreted as harmful, insensitive, or irrelevant? Here are 5 things to include in your marketing disaster plan. Establish […]
Top 10 Personal Lessons from 2020
Top 10 Personal Lessons from 2020 Prioritize physical and mental health. Ask for help when you need it. Growing pains are real but worth it. Your journey is your own. Don’t compare too much. The best time to start something new was yesterday. Celebrate accomplishments. Learn new things to stay sharp. Change the way […]
2020 Marketing Lessons
My top 5 marketing lessons learned from 2020: Treat all transactions like human-to-human interactions If you’re a small business targeting the local customer, make sure your messaging lets people know Utilize inclusive and diverse visuals Face-to-Face interactions are so important Have a marketing disaster plan What lessons did you learn this year? Let us […]
Color
And 2021’s Color of the Year is… Today we discuss color. How did you choose your brand’s current colors? It’s not typically an easy decision. Deliberate color selection is so important for branding and marketing. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, […]
The “LIKE Trap” 👍🏼
Are you posting on social media just for the “likes 👍🏼?” Don’t be fooled. You can’t always measure a post’s success by the number of likes it gets. What are your social media goals? increase brand awareness increase customer value generate leads grow brand as industry leader increase customer satisfaction build/maintain reputation generate sales […]
S.M.A.R.T. Goals
Instead of setting New Year’s Resolutions, consider setting S.M.A.R.T. Goals for your business. S.M.A.R.T. Goals are: Specific Measurable Attainable Relevant Time-Bound Sign up for your FREE DOWNLOADABLE WORKSHEET to take the first step! Click here to get your S.M.A.R.T. Goals worksheet. Illustrated Designs, Inc. has been at the forefront of the marketing industry for […]
Product Placement
The 4 P’s of Marketing: Product Price Place Promotion Most companies sell their products in multiple places. Have you considered selling your products on Amazon? If you can’t beat ’em, join ’em! Instead of viewing Amazon as a competitor, market your products alongside other small businesses, medium businesses, and even large, household brands. Illustrated […]
Mistakes Happen!
Mistakes are inevitable. Even though making a mistake can feel like the end of the world, people tend to remember how you deal with your mistakes more than the mistake itself. Even large companies like Ikea have marketing blunders every now and then. Check out this video to find out more! Illustrated Designs, Inc. has […]
I HATE Marketing Myself! (Part 2)
A few legitimate reasons business owners struggle with marketing: A fear of the unknown Failure to pinpoint how their business is unique A lack of understanding the target audience Feeling overwhelmed by the number of marketing channels Unsure which products/services to focus on Not knowing where to begin Marketing yourself is unnatural for most people. […]
I HATE Marketing Myself!
Are you in the same boat? Do you HATE marketing yourself? It can be hard to put all of your plans, hopes, and dreams out there for everyone else to judge. What if we fail? In this video, I share a simple exercise to help you work through some of this self-doubt we all deal […]
