Ninety million Americans make purchases directly from catalogs each year, and if they’re involved in the world of marching bands, color guard, or dance, there’s a good chance they’re purchasing from StylePLUS. A leading distributor of footwear, flags, gloves, outerwear, uniforms, formal attire and accessories, StylePLUS has made its annual catalog the cornerstone of its marketing campaign. With the help of Illustrated Designs, they’ve taken the art of catalog production to new levels of innovation and customer engagement.
StylePLUS’ annual catalog comes out in March, but the process of designing and producing a fresh, dynamic edition begins in the fall. The process begins with an initial meeting to discuss new products and design concepts. Photoshoots take place in the winter, and the catalog goes to print in late February or early March.
Working closely with StylePLUS, the Illustrated Designs team creates the layout and design of the 200+ page catalog, helping with photo shoots, image selection, copywriting, new product names, pagination, and overall project management.