Direct Mail & Logo Design
Client : Penn’s Trail Environmental, LLC
Penn’s Trail Environmental, LLC (PTE) is an Environmental Consulting Firm offering professional expertise in the fields of soils, geology, wetlands, water resources, and ecological concerns. This company was formed by a group of highly qualified professionals with a broad range of environmental specialties. These dedicated professionals are committed to property owners and purchasers who seek to use their property in an environmentally friendly, law-abiding way in the following states: Pennsylvania, Maryland, and Delaware.
PTE already had a logo for their company but recently added a new department. They contacted Illustrated Designs after finding us through a Google search and asked us to create a logo for their new division that coordinated with PTE’s parent logo.
Along with a new logo, we designed a double-sided mailer for their new department. The goal of the mailer was to promote this new department’s lab services related to soil testing. Our first step in the design process was gathering information about PTE Labs. This research allowed us to make informed suggestions as we helped them organize their thoughts and simplify their message for the mailer. Then, we used the icons from the newly designed logo to describe the variety of issues and clients their lab can assist with. The consistent look of the logo and mailer help create a familiar brand for their client base.