With a rich 130 year history, Avon empowers women through economic opportunity. New Avon is the leading social selling beauty company in North America with independent sales Representatives across the United States, Puerto Rico, and Canada. In preparation for the 2017 RepFest in Nashville, Avon wanted larger than life replica displays to promote their Drive Like a Boss program, where representatives can earn a Mini Cooper. They cast a broad net looking for someone who could fabricate exactly what they wanted. Luckily, one of our team members was able to make contact and introduce Avon to Illustrated Designs!
Avon was very specific with what they wanted on this project. They requested 25 products replicas (5 eyeliners, 5 lipsticks, 5 nail polishes, 5 jars, and 5 tall pumps) that matched their products to a T. They provided the exact Pantone colors for each of the bottles and sent us packaging specifications and product samples to base our designs on.
We took every detail and blew it up to exactly 1,600 times the original size. Illustrated Designs skilled fabricator, Chris, started with blocks of foam (and various other materials), hand-carved and painted these props to look impressively like the originals.
Once these oversized props were complete, they were transported by Avon, so we didn’t need to create crates on this one. We carefully wrapped them with bubble wrap, moving blankets, and shrink wrap. We also labeled each one so they knew which product and color were inside. Within only 4 weeks, our team had produced all 25 of these high-quality, giant props. We had all hands on deck to get them ready for Nashville!
The best part? These giant product replicas were a hit at the event! Many of the reps waited in line to get photos next to them, and some even wanted to take them home!