Joiya is a lifestyle brand that provides thoughtfully-crafted products enriched with CBD along with personal wellness content and programming to empower its customers with a sense of balance, focus, and happiness. As they prepared to attend their first conference, Joiya realized early on that they needed quality displays for their booth. One of the keys to successful event marketing is having an eye-catching booth design.
Joiya first encountered Illustrated Designs at an event in Pennsylvania. After meeting one of the Joiya founders and the Vice President of Sales, Tracey recognized their future event and marketing needs. Illustrated Designs was able to provide the portable trade show displays Joiya was looking for.
These are some of the key features Joiya was looking for in a portable display:
Minimal setup time
Adaptable for different spaces
On brand design including a product overview
Before Tracey could make a recommendation on a display, she learned more about how Joiya wanted to use their space. They needed a booth that would fit a small group of people, a number of products, and have space for additional marketing materials. Joiya’s goal for the booth was to educate about their brand, products, and message and allow space for conversations, demonstrations, and an interactive photo booth.
Tracey recommended a portable trade show booth design that utilized minimalistic back wall units. This design would leave ample room for the staff, the product display, and the photo booth. Jay, our graphic designer, handled the overall design and layout. The display design incorporates 3 units that can be used together or independently (easily adaptable for different spaces!). To provide a space for displaying products and marketing materials, the booth also includes a display case with a cover that doubles as a small display counter.
GOES IN ORANGE TESTIMONIAL SECTION AT THE BOTTOM
“Thanks to Illustrated Designs for the perfect virtual background. It was simple to assemble, vibrant and beautiful.” -Keith Rabin, Joiya CEO