Style Plus Case Study

Ninety million Americans make purchases directly from catalogs each year, and if they’re involved in the world of marching bands, color guard, or dance, there’s a good chance they’re purchasing from StylePLUS.  A leading distributor of footwear, flags, gloves, outerwear, uniforms, formal attire and accessories, StylePLUS has made its annual catalog the cornerstone of its marketing campaign. With the help of Illustrated Designs, they’ve taken the art of catalog production to new levels of innovation and customer engagement.

StylePLUS’ annual catalog comes out in March, but the process of designing and producing a fresh, dynamic edition begins in the fall. The process begins with an initial meeting to discuss new products and design concepts. Photoshoots take place in the winter, and the catalog goes to print in late February or early March.

Working closely with StylePLUS, the Illustrated Designs team creates the layout and design of the 200+ page catalog, helping with photo shoots, image selection, copywriting, new product names, pagination, and overall project management.

“Our catalog is our primary marketing tool, and for over 30 years, we’ve partnered with Illustrated Designs to help us create a catalog that draws on our company’s heritage while at the same time appealing to our customers with a message that’s fresh and relevant every year. Illustrated Designs oversees the entire process of producing our 240-page catalog, from photo shoots to page design and layout. They take care of the smallest details without losing sight of the big picture. We highly recommend Illustrated Designs for catalog layout and design.” Liz Maucher, StylePLUS Band Products

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