Segmenting Target Audiences


If you’re selling to everyone, you’re selling to no one.

Have you identified your overall target audience? Have you segmented your audience into groups or categories?

Most likely, your product or service will benefit people in different stages of life, in different places, and with different preferences. As a result, there isn’t always a one-size-fits-all message that will reach your entire audience.

Targeted communication can:

  • resonate with people on a deeper level
  • adapt the tone of your message to grab attention
  • allow people to feel like you’re speaking to them more directly
  • demonstrate how your product/service will meet their specific needs

Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops catalogs, event décor, printed materials, 3-D displays, and more.


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