What are you REALLY selling?
Let’s get nostalgic for a moment. Christmas tree farms don’t just sell trees. They create memories that last a lifetime! Think deeper about what you’re selling. Do your products or services provide peace of mind, joy, or rich tradition? When you connect with your products or services on a deeper level, your audience will, too. […]
Print Catalogs
Who else remembers the Sears Wish Book?? Catalogs like these were successful back in the 70’s and 80’s AND are still effective marketing tools today! Major retailers and e-commerce sites are still mailing catalogs. Have you considered leveraging print catalogs as part of your modern marketing strategy? Illustrated Designs, Inc. has been at the […]
Google My Business
Have you claimed your FREE Google My Business listing? A Google My Business listing allows you to: Appear on local Google searches Provide your customers with information about your business easily Publicly display customer reviews Share your brand’s website and social media links Answer customer questions Illustrated Designs, Inc. has been at the forefront […]
Learning from Political Campaigns
Yes, we get tired of seeing political ads too! But we can learn quite a bit from them to improve our own marketing. Campaigns are experts at: Reaching their target markets through messaging & placement Knowing what makes them different from their opposition Keeping it simple! Face-to-Face interactions to build stronger relationships Being prepared […]
Product Placement
The 4 P’s of Marketing: Product Price Place Promotion Most companies sell their products in multiple places. Have you considered selling your products on Amazon? If you can’t beat ’em, join ’em! Instead of viewing Amazon as a competitor, market your products alongside other small businesses, medium businesses, and even large, household brands. Illustrated […]
Mistakes Happen!
Mistakes are inevitable. Even though making a mistake can feel like the end of the world, people tend to remember how you deal with your mistakes more than the mistake itself. Even large companies like Ikea have marketing blunders every now and then. Check out this video to find out more! Illustrated Designs, Inc. has […]
I HATE Marketing Myself! (Part 2)
A few legitimate reasons business owners struggle with marketing: A fear of the unknown Failure to pinpoint how their business is unique A lack of understanding the target audience Feeling overwhelmed by the number of marketing channels Unsure which products/services to focus on Not knowing where to begin Marketing yourself is unnatural for most people. […]
I HATE Marketing Myself!
Are you in the same boat? Do you HATE marketing yourself? It can be hard to put all of your plans, hopes, and dreams out there for everyone else to judge. What if we fail? In this video, I share a simple exercise to help you work through some of this self-doubt we all deal […]
Vision
If you’re like me, it can be hard to think big picture and set long term goals for your own business. But, it’s oh, so important! Do you have a clear vision for you business? Goal setting is one of the first steps to drawing up an effective marketing plan. Illustrated Designs, Inc. has […]
Mindset
Effective marketing starts with a positive mindset! So, how positive has your self-talk been lately? This Marketing Motivation reveals a few tips to improve your mindset & self-talk as a business owner. Tell us in the comments: How has your mindset been effected this year? Illustrated Designs, Inc. has been at the forefront of the […]
