What are you REALLY selling?

  Let’s get nostalgic for a moment. Christmas tree farms don’t just sell trees. They create memories that last a lifetime! Think deeper about what you’re selling.┬áDo your products or services provide peace of mind, joy, or rich tradition? When you connect with your products or services on a deeper level, your audience will, too. […]

The 80/20 Rule

  Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever […]