And 2021’s Color of the Year is… Today we discuss color. How did you choose your brand’s current colors? It’s not typically an easy decision. Deliberate color selection is so important for branding and marketing. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, […]

The “LIKE Trap” 👍🏼

  Are you posting on social media just for the “likes 👍🏼?” Don’t be fooled. You can’t always measure a post’s success by the number of likes it gets. What are your social media goals? increase brand awareness increase customer value generate leads grow brand as industry leader increase customer satisfaction build/maintain reputation generate sales […]

S.M.A.R.T. Goals

  Instead of setting New Year’s Resolutions, consider setting S.M.A.R.T. Goals for your business. S.M.A.R.T. Goals are: Specific Measurable Attainable Relevant Time-Bound Sign up for your FREE DOWNLOADABLE WORKSHEET to take the first step! Click here to get your S.M.A.R.T. Goals worksheet. Illustrated Designs, Inc. has been at the forefront of the marketing industry for […]

Vector vs. Raster

  What are vector and raster file formats? Rastor images: made of pixels subtle gradation good for photography and digital/web applications look blurry when enlarged slower load speed for websites Vector images: made of lines and points scalable ideal for print maintain sharpness, regardless of size used for logos, illustrations, technical drawings, print Illustrated Designs, […]

What are you REALLY selling?

  Let’s get nostalgic for a moment. Christmas tree farms don’t just sell trees. They create memories that last a lifetime! Think deeper about what you’re selling. Do your products or services provide peace of mind, joy, or rich tradition? When you connect with your products or services on a deeper level, your audience will, too. […]