Overcoming the Overwhelm
[su_spacer] What happens when you feel overwhelmed? Do you freeze? Shut down? Start lots of things without finishing anything? Find ways to stay busy? Ignore your problems? [su_spacer] You’re not alone! We all feel overwhelmed from time to time. For many business owners, marketing their business is one of those things that they don’t have the […]
Chasing Trends
[su_spacer] Instead of chasing after ever changing trends, focus your marketing efforts on following your audience! Make changes here and there to better reach your audience, but don’t get burned out trying to implement every new thing that comes along. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ […]
Personalized Videos
[su_spacer] Cut through the clutter with personalized videos! [su_spacer] “Loom” is a video recording tool I like to use when creating personal video messages for potential clients and professional connections. Which apps, websites, or resources do you use to create video content? I’d love to hear your recommendations and reviews. [su_spacer] Illustrated Designs, Inc. has […]
White Space
[su_spacer] Leave room for a little white space in your marketing materials! [su_spacer] White space can: Enhance readability Add a sense of luxury Create interest Improve comprehension Comment with your marketing questions! You just might inspire my next marketing motivation video. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. […]
Public Speaking
[su_spacer] Benefits of engaging in public speaking events on behalf of your business: generate leads position yourself as an industry expert produce referrals grow brand / name recognition build your know, like, and trust factor build relationship with strategic partners create authentic content for other marketing channels Join me as I step out of my […]
Conversational Content
[su_spacer] Conversational marketing is TRENDING! Consumers want to purchase from a brand that is authentic, relatable, and communicates in a way that resembles regular conversation. Conversational marketing content needs to: inform about products and services provide helpful and relevant information tell your brand’s story and mission appeal to the correct target audience Illustrated Designs, Inc. […]
One Year Stronger
[su_spacer] Can you believe it’s been one year since the COVID-19 pandemic hit, and life as we know it was turned upside down? I wanted to take this time to reflect on all of the lessons I’ve learned, both personally and professionally, over the last 12 months. Here are a few takeaways I’ve noted over […]
Hybrid Events
[su_spacer] Virtual events have modernized and improved the live event experience. Benefits of hybrid events: appeals to a larger audience removes travel as an obstacle for attending allows people who are unwell or busy to participate shares recorded break out sessions with attendees boosts engagement and promotion on social media Illustrated Designs, Inc. has […]
Marketing vs. Advertising
[su_spacer] A friend of mine reached out the other day to talk marketing. She’s noticed that businesses in her industry don’t know how to market to their customers. “All they do is ADVERTISE!” That conversation inspired this week’s Monday Marketing Motivation video. Check it out to learn the difference between advertising and marketing AND reasons why […]
The Rule of 7
In marketing, The Rule of 7 states that it takes an average of 7 interactions with a brand before a purchase takes place. As a result, time, patience, and persistence are 3 of the most important ingredients of a successful marketing campaign. Marketing is all about: Making connections Building relationships Educating your audience […]
