What Is a Marketing Plan?

  What IS a marketing plan? Good question! Here are the 6 steps to creating a marketing plan: Research Set SMART Goals Learn about your Ideal Target Markets Determine marketing channelsCreate compelling content Track your efforts Interested in joining our 30 Day Marketing Challenge? Click here!  Illustrated Designs, Inc. has been at the forefront of […]

The 80/20 Rule

  Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever […]

B2B Marketing on a Budget

  B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has been cut? Create a plan! When crafting your marketing plan: Research the companies you want to work with Find the specific person within a company […]

Developing Content

  Developing content is not the first step to developing an effective marketing plan, but that’s where a lot of people start. Before you start creating content, start by: Defining who you are as a company Pinpointing your goals Identifying your target audience Deciding on marketing channels Now you’re ready to start developing your marketing […]

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