Conversational Content
[su_spacer] Conversational marketing is TRENDING! Consumers want to purchase from a brand that is authentic, relatable, and communicates in a way that resembles regular conversation. Conversational marketing content needs to: inform about products and services provide helpful and relevant information tell your brand’s story and mission appeal to the correct target audience Illustrated Designs, Inc. […]
One Year Stronger
[su_spacer] Can you believe it’s been one year since the COVID-19 pandemic hit, and life as we know it was turned upside down? I wanted to take this time to reflect on all of the lessons I’ve learned, both personally and professionally, over the last 12 months. Here are a few takeaways I’ve noted over […]
Marketing Disaster Plan
Do you have a marketing disaster plan? Many businesses have social media posts, email newsletters, and mailers scheduled to send out in advance. But what happens when disaster strikes and your marketing message could now be interpreted as harmful, insensitive, or irrelevant? Here are 5 things to include in your marketing disaster plan. Establish […]
Top 10 Personal Lessons from 2020
Top 10 Personal Lessons from 2020 Prioritize physical and mental health. Ask for help when you need it. Growing pains are real but worth it. Your journey is your own. Don’t compare too much. The best time to start something new was yesterday. Celebrate accomplishments. Learn new things to stay sharp. Change the way […]
2020 Marketing Lessons
My top 5 marketing lessons learned from 2020: Treat all transactions like human-to-human interactions If you’re a small business targeting the local customer, make sure your messaging lets people know Utilize inclusive and diverse visuals Face-to-Face interactions are so important Have a marketing disaster plan What lessons did you learn this year? Let us […]
