What are you REALLY selling?
Let’s get nostalgic for a moment. Christmas tree farms don’t just sell trees. They create memories that last a lifetime! Think deeper about what you’re selling. Do your products or services provide peace of mind, joy, or rich tradition? When you connect with your products or services on a deeper level, your audience will, too. […]
The 80/20 Rule
Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever […]
Segmenting Target Audiences
If you’re selling to everyone, you’re selling to no one. Have you identified your overall target audience? Have you segmented your audience into groups or categories? Most likely, your product or service will benefit people in different stages of life, in different places, and with different preferences. As a result, there isn’t always a […]
Human to Human Marketing
One of the latest marketing trends we’ve seen is a shift back to human to human marketing. H2H marketing: addresses how a product/service meets the consumer’s needs appeals to the consumer’s emotions and humanity reflects your brand’s personality builds genuine relationships with your audience emphasizes authenticity Illustrated Designs, Inc. has been at the forefront […]
