The 80/20 Rule
Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever […]
B2B Marketing on a Budget
B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has been cut? Create a plan! When crafting your marketing plan: Research the companies you want to work with Find the specific person within a company […]
Simplicity
Keep it simple… Not as easy as it sounds when it comes to your marketing! Put yourself in your audience’s shoes. Is your marketing message short, sweet, and organized, or is it complicated and confusing? Comment with your successes (or failures) with simplifying your marketing message! Illustrated Designs, Inc. has been at the forefront […]
Segmenting Target Audiences
If you’re selling to everyone, you’re selling to no one. Have you identified your overall target audience? Have you segmented your audience into groups or categories? Most likely, your product or service will benefit people in different stages of life, in different places, and with different preferences. As a result, there isn’t always a […]
