Logo Makeover

  What does your logo say about you? 3 reasons why logos are the foundation of brand identity: They are the first thing people see on a website, packaging, and marketing materials. They provide a consistent impression for your customers to remember. They work on an emotional level. Questions to ask yourself about your logo: […]

Vector vs. Raster

  What are vector and raster file formats? Rastor images: made of pixels subtle gradation good for photography and digital/web applications look blurry when enlarged slower load speed for websites Vector images: made of lines and points scalable ideal for print maintain sharpness, regardless of size used for logos, illustrations, technical drawings, print Illustrated Designs, […]