Personalized Videos

[su_spacer] Cut through the clutter with personalized videos! [su_spacer] “Loom” is a video recording tool I like to use when creating personal video messages for potential clients and professional connections. Which apps, websites, or resources do you use to create video content? I’d love to hear your recommendations and reviews. [su_spacer] Illustrated Designs, Inc. has […]

White Space

[su_spacer] Leave room for a little white space in your marketing materials! [su_spacer] White space can: Enhance readability Add a sense of luxury Create interest Improve comprehension Comment with your marketing questions! You just might inspire my next marketing motivation video. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. […]

Public Speaking

[su_spacer] Benefits of engaging in public speaking events on behalf of your business: generate leads position yourself as an industry expert produce referrals grow brand / name recognition build your know, like, and trust factor build relationship with strategic partners create authentic content for other marketing channels Join me as I step out of my […]

Conversational Content

[su_spacer] Conversational marketing is TRENDING! Consumers want to purchase from a brand that is authentic, relatable, and communicates in a way that resembles regular conversation. Conversational marketing content needs to: inform about products and services provide helpful and relevant information tell your brand’s story and mission appeal to the correct target audience Illustrated Designs, Inc. […]

Marketing Disaster Plan

  Do you have a marketing disaster plan? Many businesses have social media posts, email newsletters, and mailers scheduled to send out in advance. But what happens when disaster strikes and your marketing message could now be interpreted as harmful, insensitive, or irrelevant? Here are 5 things to include in your marketing disaster plan. Establish […]


  Effective marketing starts with a positive mindset! So, how positive has your self-talk been lately? This Marketing Motivation reveals a few tips to improve your mindset & self-talk as a business owner. Tell us in the comments: How has your mindset been effected this year? Illustrated Designs, Inc. has been at the forefront of the […]

Video Marketing

  Should your small business use video in your marketing mix? YES! Video is great for: Product demonstrations Educating your audience Increasing engagement Building trust Announcements and news How do you use video marketing for your brand? Tell us in the comments! Illustrated Designs, Inc. has been at the forefront of the marketing industry for […]

The 80/2020 Rule?

  How have you pivoted your marketing efforts in 2020? No one could have predicted the events of 2020. As a result, most businesses have had to rework their marketing plans to adapt to new consumer behavior, delayed supply chains, and economic downturn. Business might be challenging right now, but it’s not impossible. Check out […]

The 80/20 Rule

  Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever […]

B2B Marketing on a Budget

  B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has been cut? Create a plan! When crafting your marketing plan: Research the companies you want to work with Find the specific person within a company […]

Is your marketing as effective as it can be?

Take this 10-minute assessment and get a custom report to discover your biggest opportunities and an actionable plan to grow your business.