$$$ Saving Tip

Before you hire the wrong creative team… [su_spacer] Ask to see their portfolio Learn about their client on-boarding process Discover how they’ll set your project up for success Listen for questions like: Tell me about your company’s strengths? What makes your brand unique? Who are your biggest competitors? How do you differentiate? How does this […]

Marketing vs. Advertising

[su_spacer] A friend of mine reached out the other day to┬átalk marketing. She’s noticed that businesses in her industry don’t know how to market to their customers. “All they do is ADVERTISE!” That conversation inspired this week’s Monday Marketing Motivation video. Check it out to learn the difference between advertising and marketing AND reasons why […]

Marketing Disaster Plan

  Do you have a marketing disaster plan? Many businesses have social media posts, email newsletters, and mailers scheduled to send out in advance. But what happens when disaster strikes and your marketing message could now be interpreted as harmful, insensitive, or irrelevant? Here are 5 things to include in your marketing disaster plan. Establish […]

Mistakes Happen!

Mistakes are inevitable. Even though making a mistake can feel like the end of the world, people tend to remember how you deal with your mistakes more than the mistake itself. Even large companies like Ikea have marketing blunders every now and then. Check out this video to find out more! Illustrated Designs, Inc. has […]