Marketing vs. Advertising

[su_spacer] A friend of mine reached out the other day to talk marketing. She’s noticed that businesses in her industry don’t know how to market to their customers. “All they do is ADVERTISE!” That conversation inspired this week’s Monday Marketing Motivation video. Check it out to learn the difference between advertising and marketing AND reasons why […]

What Is a Marketing Plan?

  What IS a marketing plan? Good question! Here are the 6 steps to creating a marketing plan: Research Set SMART Goals Learn about your Ideal Target Markets Determine marketing channelsCreate compelling content Track your efforts Interested in joining our 30 Day Marketing Challenge? Click here!  Illustrated Designs, Inc. has been at the forefront of […]

The “LIKE Trap” 👍🏼

  Are you posting on social media just for the “likes 👍🏼?” Don’t be fooled. You can’t always measure a post’s success by the number of likes it gets. What are your social media goals? increase brand awareness increase customer value generate leads grow brand as industry leader increase customer satisfaction build/maintain reputation generate sales […]

S.M.A.R.T. Goals

  Instead of setting New Year’s Resolutions, consider setting S.M.A.R.T. Goals for your business. S.M.A.R.T. Goals are: Specific Measurable Attainable Relevant Time-Bound Sign up for your FREE DOWNLOADABLE WORKSHEET to take the first step! Click here to get your S.M.A.R.T. Goals worksheet. Illustrated Designs, Inc. has been at the forefront of the marketing industry for […]

What are you REALLY selling?

  Let’s get nostalgic for a moment. Christmas tree farms don’t just sell trees. They create memories that last a lifetime! Think deeper about what you’re selling. Do your products or services provide peace of mind, joy, or rich tradition? When you connect with your products or services on a deeper level, your audience will, too. […]

Print Catalogs

  Who else remembers the Sears Wish Book?? Catalogs like these were successful back in the 70’s and 80’s AND are still effective marketing tools today! Major retailers and e-commerce sites are still mailing catalogs. Have you considered leveraging print catalogs as part of your modern marketing strategy? Illustrated Designs, Inc. has been at the […]

Google My Business

  Have you claimed your FREE Google My Business listing? A Google My Business listing allows you to: Appear on local Google searches Provide your customers with information about your business easily Publicly display customer reviews Share your brand’s website and social media links Answer customer questions Illustrated Designs, Inc. has been at the forefront […]

Learning from Political Campaigns

  Yes, we get tired of seeing political ads too! But we can learn quite a bit from them to improve our own marketing. Campaigns are experts at: Reaching their target markets through messaging & placement Knowing what makes them different from their opposition Keeping it simple! Face-to-Face interactions to build stronger relationships Being prepared […]

Product Placement

  The 4 P’s of Marketing: Product Price Place Promotion Most companies sell their products in multiple places. Have you considered selling your products on Amazon? If you can’t beat ’em, join ’em! Instead of viewing Amazon as a competitor, market your products alongside other small businesses, medium businesses, and even large, household brands. Illustrated […]

Mistakes Happen!

Mistakes are inevitable. Even though making a mistake can feel like the end of the world, people tend to remember how you deal with your mistakes more than the mistake itself. Even large companies like Ikea have marketing blunders every now and then. Check out this video to find out more! Illustrated Designs, Inc. has […]

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