I HATE Marketing Myself! (Part 2)
A few legitimate reasons business owners struggle with marketing: A fear of the unknown Failure to pinpoint how their business is unique A lack of understanding the target audience Feeling overwhelmed by the number of marketing channels Unsure which products/services to focus on Not knowing where to begin Marketing yourself is unnatural for most people. […]
I HATE Marketing Myself!
Are you in the same boat? Do you HATE marketing yourself? It can be hard to put all of your plans, hopes, and dreams out there for everyone else to judge. What if we fail? In this video, I share a simple exercise to help you work through some of this self-doubt we all deal […]
Vision
If you’re like me, it can be hard to think big picture and set long term goals for your own business. But, it’s oh, so important! Do you have a clear vision for you business? Goal setting is one of the first steps to drawing up an effective marketing plan. Illustrated Designs, Inc. has […]
Mindset
Effective marketing starts with a positive mindset! So, how positive has your self-talk been lately? This Marketing Motivation reveals a few tips to improve your mindset & self-talk as a business owner. Tell us in the comments: How has your mindset been effected this year? Illustrated Designs, Inc. has been at the forefront of the […]
Video Marketing
Should your small business use video in your marketing mix? YES! Video is great for: Product demonstrations Educating your audience Increasing engagement Building trust Announcements and news How do you use video marketing for your brand? Tell us in the comments! Illustrated Designs, Inc. has been at the forefront of the marketing industry for […]
The 80/2020 Rule?
How have you pivoted your marketing efforts in 2020? No one could have predicted the events of 2020. As a result, most businesses have had to rework their marketing plans to adapt to new consumer behavior, delayed supply chains, and economic downturn. Business might be challenging right now, but it’s not impossible. Check out […]
The 80/20 Rule
Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever […]
B2B Marketing on a Budget
B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has been cut? Create a plan! When crafting your marketing plan: Research the companies you want to work with Find the specific person within a company […]
Developing Content
Developing content is not the first step to developing an effective marketing plan, but that’s where a lot of people start. Before you start creating content, start by: Defining who you are as a company Pinpointing your goals Identifying your target audience Deciding on marketing channels Now you’re ready to start developing your marketing […]
