Video Marketing
Should your small business use video in your marketing mix? YES! Video is great for: Product demonstrations Educating your audience Increasing engagement Building trust Announcements and news How do you use video marketing for your brand? Tell us in the comments! Illustrated Designs, Inc. has been at the forefront of the marketing industry for […]
The 80/2020 Rule?
How have you pivoted your marketing efforts in 2020? No one could have predicted the events of 2020. As a result, most businesses have had to rework their marketing plans to adapt to new consumer behavior, delayed supply chains, and economic downturn. Business might be challenging right now, but it’s not impossible. Check out […]
The 80/20 Rule
Everyone wants to see their marketing efforts pay off. Should you consider the 80/20 rule when it comes to your ideal target audience? Yes, if 80% of your efforts are resulting in 20% of your sales. What would happen if you focused 80% of your efforts on 80% of your sales? Have you ever […]
B2B Marketing on a Budget
B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has been cut? Create a plan! When crafting your marketing plan: Research the companies you want to work with Find the specific person within a company […]
Simplicity
Keep it simple… Not as easy as it sounds when it comes to your marketing! Put yourself in your audience’s shoes. Is your marketing message short, sweet, and organized, or is it complicated and confusing? Comment with your successes (or failures) with simplifying your marketing message! Illustrated Designs, Inc. has been at the forefront […]
Segmenting Target Audiences
If you’re selling to everyone, you’re selling to no one. Have you identified your overall target audience? Have you segmented your audience into groups or categories? Most likely, your product or service will benefit people in different stages of life, in different places, and with different preferences. As a result, there isn’t always a […]
The Power of Words!
Word choice and messaging are crucial parts of your marketing. Words create an emotive response Words can be interpreted differently by different people Words can help with your SEO ranking Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops […]
Keeping in Touch With Your Clients
When was the last time you called a client just to check in? In this week’s Marketing Motivation, we dive into the impact of non-sales calls! A call, email, or text can go a long way. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to […]
Marketing Teams
Who is on your marketing team?? Everyone! Every business interaction presents an opportunity to make a lasting impression. People who market your brand include: Receptionists Sales Reps Billing Department Janitors Clients Vendors Friends Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative […]
New Consumer Habits
2020 has been a year of CHANGE! Just like you’ve had to adapt your business practices, your consumers have changed their habits, as well. What are you doing to remain in touch with your costumers? Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, […]
