B2B Marketing on a Budget
B2B (Business to Business) Marketing “When times are good, you should advertise. When times are bad, you MUST advertise.” But, what can you do when your marketing budget has been cut? Create a plan! When crafting your marketing plan: Research the companies you want to work with Find the specific person within a company […]
Simplicity
Keep it simple… Not as easy as it sounds when it comes to your marketing! Put yourself in your audience’s shoes. Is your marketing message short, sweet, and organized, or is it complicated and confusing? Comment with your successes (or failures) with simplifying your marketing message! Illustrated Designs, Inc. has been at the forefront […]
Segmenting Target Audiences
If you’re selling to everyone, you’re selling to no one. Have you identified your overall target audience? Have you segmented your audience into groups or categories? Most likely, your product or service will benefit people in different stages of life, in different places, and with different preferences. As a result, there isn’t always a […]
The Power of Words!
Word choice and messaging are crucial parts of your marketing. Words create an emotive response Words can be interpreted differently by different people Words can help with your SEO ranking Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative design team develops […]
Keeping in Touch With Your Clients
When was the last time you called a client just to check in? In this week’s Marketing Motivation, we dive into the impact of non-sales calls! A call, email, or text can go a long way. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to […]
Marketing Teams
Who is on your marketing team?? Everyone! Every business interaction presents an opportunity to make a lasting impression. People who market your brand include: Receptionists Sales Reps Billing Department Janitors Clients Vendors Friends Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, their innovative […]
New Consumer Habits
2020 has been a year of CHANGE! Just like you’ve had to adapt your business practices, your consumers have changed their habits, as well. What are you doing to remain in touch with your costumers? Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, […]
Developing Content
Developing content is not the first step to developing an effective marketing plan, but that’s where a lot of people start. Before you start creating content, start by: Defining who you are as a company Pinpointing your goals Identifying your target audience Deciding on marketing channels Now you’re ready to start developing your marketing […]
Human to Human Marketing
One of the latest marketing trends we’ve seen is a shift back to human to human marketing. H2H marketing: addresses how a product/service meets the consumer’s needs appeals to the consumer’s emotions and humanity reflects your brand’s personality builds genuine relationships with your audience emphasizes authenticity Illustrated Designs, Inc. has been at the forefront […]
Multi-Channel Marketing
The only thing that’s constant is change. Multi-channel marketing allows you to reach your audience even when your clients’ communication habits change. A few different marketing channels to consider for your brand: Social media marketing Email campaign Direct mail marketing Phone call follow-up Illustrated Designs, Inc. has been at the forefront of the marketing […]
