Marketing vs. Advertising
[su_spacer] A friend of mine reached out the other day to talk marketing. She’s noticed that businesses in her industry don’t know how to market to their customers. “All they do is ADVERTISE!” That conversation inspired this week’s Monday Marketing Motivation video. Check it out to learn the difference between advertising and marketing AND reasons why […]
The Rule of 7
In marketing, The Rule of 7 states that it takes an average of 7 interactions with a brand before a purchase takes place. As a result, time, patience, and persistence are 3 of the most important ingredients of a successful marketing campaign. Marketing is all about: Making connections Building relationships Educating your audience […]
TMI
TMI Too much information in your marketing content has the same effect as sharing too much personal information. People will step back and tune it out! Effective marketing focuses on a clear message, content-driven design, and a minimal number of elements. Focus on what matters! Illustrated Designs, Inc. has been at the forefront […]
What Is a Marketing Plan?
What IS a marketing plan? Good question! Here are the 6 steps to creating a marketing plan: Research Set SMART Goals Learn about your Ideal Target Markets Determine marketing channelsCreate compelling content Track your efforts Interested in joining our 30 Day Marketing Challenge? Click here! Illustrated Designs, Inc. has been at the forefront of […]
Logo Makeover
What does your logo say about you? 3 reasons why logos are the foundation of brand identity: They are the first thing people see on a website, packaging, and marketing materials. They provide a consistent impression for your customers to remember. They work on an emotional level. Questions to ask yourself about your logo: […]
Marketing Disaster Plan
Do you have a marketing disaster plan? Many businesses have social media posts, email newsletters, and mailers scheduled to send out in advance. But what happens when disaster strikes and your marketing message could now be interpreted as harmful, insensitive, or irrelevant? Here are 5 things to include in your marketing disaster plan. Establish […]
Top 10 Personal Lessons from 2020
Top 10 Personal Lessons from 2020 Prioritize physical and mental health. Ask for help when you need it. Growing pains are real but worth it. Your journey is your own. Don’t compare too much. The best time to start something new was yesterday. Celebrate accomplishments. Learn new things to stay sharp. Change the way […]
2020 Marketing Lessons
My top 5 marketing lessons learned from 2020: Treat all transactions like human-to-human interactions If you’re a small business targeting the local customer, make sure your messaging lets people know Utilize inclusive and diverse visuals Face-to-Face interactions are so important Have a marketing disaster plan What lessons did you learn this year? Let us […]
Color
And 2021’s Color of the Year is… Today we discuss color. How did you choose your brand’s current colors? It’s not typically an easy decision. Deliberate color selection is so important for branding and marketing. Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. From design to execution, […]
The “LIKE Trap” 👍🏼
Are you posting on social media just for the “likes 👍🏼?” Don’t be fooled. You can’t always measure a post’s success by the number of likes it gets. What are your social media goals? increase brand awareness increase customer value generate leads grow brand as industry leader increase customer satisfaction build/maintain reputation generate sales […]
