White Space
[su_spacer] Leave room for a little white space in your marketing materials! [su_spacer] White space can: Enhance readability Add a sense of luxury Create interest Improve comprehension Comment with your marketing questions! You just might inspire my next marketing motivation video. [su_spacer] Illustrated Designs, Inc. has been at the forefront of the marketing industry for 30+ years. […]
Public Speaking
[su_spacer] Benefits of engaging in public speaking events on behalf of your business: generate leads position yourself as an industry expert produce referrals grow brand / name recognition build your know, like, and trust factor build relationship with strategic partners create authentic content for other marketing channels Join me as I step out of my […]
Conversational Content
[su_spacer] Conversational marketing is TRENDING! Consumers want to purchase from a brand that is authentic, relatable, and communicates in a way that resembles regular conversation. Conversational marketing content needs to: inform about products and services provide helpful and relevant information tell your brand’s story and mission appeal to the correct target audience Illustrated Designs, Inc. […]
One Year Stronger
[su_spacer] Can you believe it’s been one year since the COVID-19 pandemic hit, and life as we know it was turned upside down? I wanted to take this time to reflect on all of the lessons I’ve learned, both personally and professionally, over the last 12 months. Here are a few takeaways I’ve noted over […]
Hybrid Events
[su_spacer] Virtual events have modernized and improved the live event experience. Benefits of hybrid events: appeals to a larger audience removes travel as an obstacle for attending allows people who are unwell or busy to participate shares recorded break out sessions with attendees boosts engagement and promotion on social media Illustrated Designs, Inc. has […]
Marketing vs. Advertising
[su_spacer] A friend of mine reached out the other day to talk marketing. She’s noticed that businesses in her industry don’t know how to market to their customers. “All they do is ADVERTISE!” That conversation inspired this week’s Monday Marketing Motivation video. Check it out to learn the difference between advertising and marketing AND reasons why […]
The Rule of 7
In marketing, The Rule of 7 states that it takes an average of 7 interactions with a brand before a purchase takes place. As a result, time, patience, and persistence are 3 of the most important ingredients of a successful marketing campaign. Marketing is all about: Making connections Building relationships Educating your audience […]
TMI
TMI Too much information in your marketing content has the same effect as sharing too much personal information. People will step back and tune it out! Effective marketing focuses on a clear message, content-driven design, and a minimal number of elements. Focus on what matters! Illustrated Designs, Inc. has been at the forefront […]
What Is a Marketing Plan?
What IS a marketing plan? Good question! Here are the 6 steps to creating a marketing plan: Research Set SMART Goals Learn about your Ideal Target Markets Determine marketing channelsCreate compelling content Track your efforts Interested in joining our 30 Day Marketing Challenge? Click here! Illustrated Designs, Inc. has been at the forefront of […]
Logo Makeover
What does your logo say about you? 3 reasons why logos are the foundation of brand identity: They are the first thing people see on a website, packaging, and marketing materials. They provide a consistent impression for your customers to remember. They work on an emotional level. Questions to ask yourself about your logo: […]
